A funnel-friendly quiz should avoid ejecting users early. Instead of exiting on the first NO, assign weighted scores and only route users after the full assessment. This keeps users engaged and increases downstream conversions.

Below is a conversion-optimized scoring model.

Mediation Fit Assessment — Funnel Scoring Logic

1. Response Values

25 questions → maximum score = 50

2. Critical Red Flag Questions

Some issues are structural barriers to mediation.
If a NO appears in these questions, it triggers stronger warnings but does not exit the quiz.

Critical Questions

• Do both parties agree to mediation?
• Are both parties able to negotiate without intimidation or fear?
• Are both parties able to make decisions without outside pressure?
• Are both parties willing to share financial information openly?
• Are both parties willing to disclose all assets and debts?

Logic

3. Final Score Categories

41–50

Strong Fit for Mediation

Result Page:
Mediation Appears to Be a Strong Fit

CTA

• Schedule Mediation Consultation
• Download Mediation Planning Guide

31–40

Likely Fit With Guidance

Some issues may require structured mediation.

Result Page:
Mediation May Work With the Right Structure

CTA

• Speak With a Mediator
• Attend Divorce Mediation Seminar

21–30

Uncertain Fit

Multiple potential issues identified.

Result Page:
Mediation May or May Not Be a Fit

Include language:

Several responses suggest possible challenges for mediation. This does not mean mediation cannot work, but additional information and professional guidance may be necessary.

CTA

• Schedule Case Review
• Speak With a Divorce Professional

0–20

Mediation May Not Be Appropriate

High conflict or structural barriers.

Result Page:
Mediation May Not Be a Fit

CTA

• Request Attorney Consultation
• Speak With a Divorce Attorney

4. Additional Funnel Optimization

Micro-conversion during quiz

After Question 12, insert:

Want a copy of your mediation assessment results?
Enter your email and we will send you a summary.

Captures leads before completion drop-off.

5. Red Flag Messaging (During Quiz)

If a critical NO occurs, show a small note:

This answer may indicate mediation could be difficult in some situations. Continue the assessment to see your full results.

This keeps users engaged without ejecting them.

6. Funnel Outcome Map

Quiz Start
      ↓
25 Questions
      ↓
Score + Red Flag Detection
      ↓
4 Result Pages

Strong Fit → Mediation Funnel
Likely Fit → Mediation Funnel
Uncertain → Mediation Education + Consult
Poor Fit → Attorney Consultation Funnel

Strategic Result

This structure:

• Maximizes quiz completion
• Captures email leads
• Segments users by case value
• Sends high-conflict cases directly to attorneys (highest revenue)
• Sends cooperative cases to mediation services

Revised Funnel Logic

Response Scoring

But NO does not disqualify the user.

Instead it identifies cases that require more structured and expensive services.

Service Tracks (End Pages)

Track 1 — Mediation Path

Score: 40–50

Positioning

Your responses suggest mediation is likely a strong fit for your situation.

Primary CTA

• Schedule Mediation Consultation

Track 2 — Structured Mediation Path

Score: 30–39

Some complexity exists but mediation may still work with professional structure.

Positioning

Your responses suggest mediation may still work, but additional structure or professional guidance may be helpful.

CTA

• Attend Divorce Mediation Seminar

• Schedule Mediator Consultation

Track 3 — Advisory Divorce Path

Score: 20–29

These cases often require attorneys working alongside negotiation.

Positioning

Your responses suggest that mediation alone may not provide enough structure for your situation. Many divorces in similar circumstances benefit from professional legal guidance alongside negotiation.

CTA

• Request Divorce Strategy Consultation

Track 4 — Attorney-Led Divorce Path

Score: 0–19

High complexity / high conflict.

Positioning

Your responses suggest your situation may require a more formal legal process. In these cases, working directly with a divorce attorney can provide the structure and protections necessary to move forward.

CTA

• Have a Divorce Attorney Contact Me

Critical Red Flag Escalation

Certain answers increase the likelihood of Track 3 or Track 4, even if the score is moderate.

Examples:

• intimidation or fear

• refusal to disclose finances

• unwillingness to participate

• severe negotiation imbalance

These users should see language like:

Some of your responses suggest mediation could be challenging. Many couples in similar situations benefit from direct legal guidance.

The Funnel Structure

Strategic Advantage

This structure:

• No user is rejected

• Every answer routes to a service

• Higher conflict = higher-value services

• Maintains authority positioning